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Urgent! Lead Data Analyst Job | ThirdEye Data

Lead Data Analyst



Job description

Job Title: Lead Data Analyst – Marketing Data & AI  

Experience:  6–8 Years 

Role Type:  Contract 

Role Overview:  


We are seeking an experienced Lead Data Analyst with deep expertise in Customer Data Platforms (CDP) Agentic AI data management , and marketing analytics .

This role focuses on enabling data-driven decision-making and optimizing customer engagement through advanced analytics, AI, and integrated marketing data ecosystems.

The ideal candidate has strong technical and analytical skills, extensive experience in Adobe Analytics ROI measurement , and customer loyalty analysis , and the ability to translate complex data insights into actionable business strategies.


As a Data Analyst Lead, you will serve as the technical backbone for cross-channel data integration, campaign measurement, and AI-driven personalization, ensuring seamless collaboration between marketing, product, and data engineering teams.


Key Responsibilities:  


  • Lead the design and implementation of data models and pipelines  supporting marketing analytics and customer intelligence.

  • Integrate and manage data from Customer Data Platforms (CDPs) , CRM, and marketing automation tools to create a unified customer view.

  • Leverage Agentic AI  and Gen AI  frameworks to automate analytical workflows and drive advanced insights.

  • Analyze marketing performance across channels to measure ROI , customer engagement, retention, and lifetime value.

  • Build scalable dashboards, reports, and visualizations  for marketing and executive stakeholders using tools like Tableau, Power BI, or Looker .

  • Develop and apply machine learning models  for segmentation, churn prediction, personalization, and recommendation systems.

  • Drive experimentation and A/B testing  to evaluate marketing effectiveness and optimize performance.

  • Ensure data quality, governance, and compliance  across data systems, analytics platforms, and pipelines.

  • Partner with Marketing, Product, Data Science, and Engineering teams to define KPIs, optimize customer journeys, and enhance customer loyalty initiatives .

  • Translate analytical findings into strategic recommendations  to improve marketing performance and business outcomes.

Requirements:  


  • 6–8 years of experience in data analytics marketing analytics , or data science , with a strong technical foundation.

  • Proven experience working with Customer Data Platforms (CDP)  and marketing data ecosystems .

  • Hands-on expertise with Adobe Analytics Google Analytics , and related CRM/data management platforms .

  • Advanced proficiency in SQL  and experience working with large-scale datasets and cloud environments.

  • Strong programming skills in Python  or R  for statistical analysis, modeling, and data processing.

  • Deep understanding of marketing attribution, ROI modeling, and customer journey analytics .

  • Experience in data visualization dashboarding , and storytelling through data .

  • Strong foundation in statistical testing A/B testing , and experiment design .


Preferred Qualifications:  


  • Experience with cloud-based data platforms  (e.g., Snowflake, BigQuery, AWS, GCP).

  • Hands-on experience in CDP configuration , audience segmentation, and data activation workflows.

  • Knowledge of Agentic AI applications predictive modeling , and real-time personalization  frameworks.

  • Background in consumer-centric industries  such as retail, eCommerce, or financial services.

  • Strong understanding of data governance, metadata management , and data quality frameworks .


Required Skill Profession

Mathematical Science Occupations



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